Plus-Sizers, Bare All!

There is a new look that is really starting to sweep the Fashion Industry and I am very excited about it.

During New York Fashion Week, typically filled with skinny models in slender garments, it was a celebration of the full figured and fabulous when lingerie maker Bare Necessities launched Bare Plusa new line catering to the rising numbers of plus-size women.

“The new American woman,” says Jay Dunn, chief marketing officer for Bare Plus, noting that more than 60 percent of American women wear a size 14 or higher.

“They are no longer the minority. You would never know that by looking at media, advertising and entertainment, but they really are the majority,” Dunn said.

Weight and questions of what constitutes a healthy and attractive body image have been flashpoints in fashion for years, of course. After two anorexic Latin American models died in 2006, countries including Italy and India banned underweight models from the catwalk as part of an effort to promote a healthier image of beauty.

I think this is great because it is really showing women all over that you can be fashionable and be yourself! Size doesn’t matter, height doesn’t matter, and weight doesn’t matter, confidence matters!


One Response to Plus-Sizers, Bare All!

  1. April Storm says:

    Wow! This is great! So many women feel marginalized by retailers when plus-sizers are the majority.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: