Is Karl Lagerfield Spread Too Thin?

I have been really watching the latest news on what Karl Lagerfeld is doing with Chanel (being that he is the creative director) and wondering how he does it. He has really maintained the Chanel image but with all the extra projects he has going on it leads me to wonder how long this streak of genius will last. After all, all good things must come to an end right?

Look at all the things he is managing right now: he has his KARL by Karl Lagerfeld line, he has Chanel, he has Chloe, he has Fendi, and to top it all off he has his photography business. That is a lot of different stylized brands and ideals to maintain and many are worried that Karl will not be able to keep up with all of these at the same level as Chanel. If any of you have seen his KARL by Karl Lagerfeld line, you know exactly what I am talking about. First he wanted it to be in Macy’s and that just plummeted and then he changed it to just being sold through net-a-porter.

I think that Karl would rather sacrifice his image of his own brand than sacrifice Chanel, Chloe, or Fendi. He just has so much riding on his image of being a creative director and that is where most of his money and net worth comes from. So it will be interesting to see what exactly Karl decides but I predict less Karl Lagerfeld and more behind the scenes work.


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